Created as Lead Designer on this project at MATTA.
Driving season ticket purchases for Chelsea FC Women’s games at Stamford Bridge
A really enjoyable campaign for me as, despite being an Arsenal fan, women’s football is a huge passion of mine. Working with Chelsea FC’s existing brand whilst implementing new elements to really bring energy and modernity to the artwork was an enjoyable experience, with a functional and stylish suite of assets being the end result.
Creatively this project offered an opportunity to develop a consistent grid system to ensure that the creative had structure. This included 3 layout options for 16x9, 1x1 and 9x16, allowing the grid to flex and change whilst still feeling consistent.
16x9 Grid Templates
I also developed a complex image treatment that pumped up the Chelsea blue in the kit whilst not leaving the rest of the image feeling cold or devoid of realistic tones. I also retouched crowds to dial up the energy and atmosphere in the imagery.
Before Treatment
After Treatment
