Role: Lead Designer • Client: DAZN
Creating weekly content for DAZN and their NFL Game Pass product.
DAZN’s NFL Game Pass product is a core part of their platform’s offering and requires a steady stream of content on a weekly basis throughout the NFL season. As lead designer on this account, I developed and designed a range of weekly campaigns, to be artworked across a wide range of digital and print formats. Working closely with the core team of Creative Director, Lead Copywriter and Senior Producer, I also supervised a midweight Designer and Artworker.
The core campaign for the 2025/26 season centred around the concept of 100% NFL with no compromises, reflecting DAZN’s USP of being the only platform outside the US to offer the real US broadcast, as well as HDR quality, Dolby sound and the ability to view multiple games at once. We built a design system to harmonise the campaign and maintain consistency throughout the season, regardless of the specific campaign creative.
Week on week, new themes and key selling points are introduced, from Halloween and Thanksgiving, to international games and special offers. Highlighting these points of interest and using them to produce highly creative artwork that feels new and exciting each week is the main aim.
CRM played a big role in our weekly output and allowed more room for creativity and storytelling. From offers to weekly highlights and game schedules, I aimed to create engaging and coherent email correspondence week in week out that always felt fresh and exciting.
